Updating, Enhancement, Data Hygiene and Data Analysis

No-one knows your customers better than you and in their database you find a great deal of information about them. Nevertheless, when you wan to use that information, at times you feel that it is incomplete, outdated, duplicated or wrong.

LATINLISTS updates, enhances, and cleans-up your own information, by crossing it with your Mater Database, by formatting it in ways that you can manipulate it, segment it, and use it to reach your customers effectively through Direct Marketing campaigns, thus guaranteeing total confidentiality and security in data handling.
Additionally we offer an intelligent data analysis service that generates two types of reports that will help you to thoroughly profit from your customers’ information:

• PARC (Perfil de Análisis Real del Consumidor- Real Analysis Consumer Profile) 

  This is an executive report where correlation variables that define customers’ profiles present in your database are identified. In this study we can show by using statistic calculations, which is the customers’ profile that can generate you higher and lower profits, establish comparisons and correlations between variables that define them to know them in depth, thus determining their spending habits, socioeconomic level among other elements, which will allow you to improve your strategy to serve them. This study also shows the number of potential customers in the market that coincide with the customers’ profile that will generate you higher profitability that is to say, those that are still not your company’s clients and that now, you will be able to capture through direct marketing strategies hand in hand with LATINLISTS.

• ACD (Análisis de Composición de Data- Data Composition Analysis) 

  This study allows us to determine fast and easily the composition of your company’s database. It consists in taking one random sample of your customers’ database to later analyze all the variables that define it psychographically and demographically by presenting their segmented distribution.
  
  

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